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Analysis of the Selected Firm
Mačát, Jakub ; Chudý, Martin (referee) ; Hanušová, Helena (advisor)
Cílem této diplomové práce je analýza odbytu ve vybraném podniku. Na základě teoretických poznatků a koncepcí posoudit, zda vybraný podniku používá nástroje odbytové politiky správně a efektivně. Praktická část vychází z marketingového průzkumu, makroekonomických a vnitropodnikových dat, na jejichž základě jsou zjištěné skutečnosti konfrontovány se skutečností. Závěr práce je potom věnován konkrétním doporučením pro odbytovou politiku vybraného podniku.
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The Optimization of Company Processes
Kratochvílová, Martina ; Ratičák, Milan (referee) ; Videcká, Zdeňka (advisor)
This diploma‘s thesis named The optimization of company processes is engaged in the most impotant company process – the software creation starting with dealing with customers and ending with handover. The analysis of present process, the proposals of the solutions and the detailed description of chosen solution with economic evaluation are parts of this thesis. Along drafting the emphasis has been posed to fulfil the condition of acceptable costs and the condition of customer friendly solution.
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Návrh komunikační strategie pro vybraný podnik
Novotná, Vanesa
NOVOTNÁ, V. Design of communication strategy for a selected enterprise. Bache-lor thesis. Brno: Mendel University in Brno, 2023. This bachelor thesis deals with the analysis of customers of a wine enterprise, which leads to the design of a marketing strategy leading to getting the enterprise into the awareness of potential customers and the subsequent achievement of profit. A questionnaire survey was used to analyse the customers and secondary data collection using in-depth interview with the owner was used to analyse the selected winery. After the evaluation, appropriate communication leading to the achievement of the set objectives was ordered.
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Quality Management in the Selected Company
DUDOVÁ, Klára
This diploma thesis "Quality Management in the Selected Company" is focused on the quality management system in an international company, which is located in České Budějovice. The aim of this thesis is to suggest changes and recommendations for achieving higher level in current applied quality management system. Based on results from analysis of the chosen QMS areas, the respective suggestions were proposed. Based on the information from theoretical review, internal document analysis, interviews with the high management representatives and data analysis, various changes were suggested. All with one goal: establishing, keeping and continuously improving the quality management system which helps to ensure a prosperous and effectively working organisation with a stable position in the market where the organisation is present.
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The principles of business management by Thomas Baťa
LITOŠOVÁ, Olga
The bachelor thesis deals with the problems of company management principles used by Tomáš Baťa, specifically with respect to the customer and the financial side of the company. The work contains the definition of the basic concepts in the field of management, Tomáš Baťa's biography, the history of the company, Baťas general management system, and information on the financial analysis and and their selected indicators. The second part introduces Baťa's current situation in the world and the Czech Republic. The following chapters deal with the principles created in the company in the past. Specifically, these are general principles, customer-related principles and financial management principles. These are further enriched with information from the present day. In the field of financial management, we can find the current management of Baťa, a.s. for the years 2000 to 2016 and a detailed assessment of the last four years based on horizontal and vertical analysis and analysis of selected ratios. Finally, proposals for change of management are mentioned, which could lead to increase customer satisfaction, increase of sales and thus improve profitability
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The application of marketing in a certain Czech company
ZÁRUBA, Filip
This Bachelor thesis focuses on the application of marketing in a co-operative company, Jednota České Budějovice. The main objective of the bachelor thesis is to determine, whether the company uses any marketing tools and to potentially propose new methods in an effort to optimize their marketing. The first part of the thesis is dedicated to a summary of theoretical concepts applicable to this practical example. These concepts are subsequently put into practice in the second part of the thesis. In this part is shown, how the selected company implements marketing. Data the practical part was obtained from interviews with employees of the co-operative company, Jednota České Budějovice. Finally, based on that, changes in how the company's marketing is done are put forward.
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Analysis of the Selected Firm
Mačát, Jakub ; Chudý, Martin (referee) ; Hanušová, Helena (advisor)
Cílem této diplomové práce je analýza odbytu ve vybraném podniku. Na základě teoretických poznatků a koncepcí posoudit, zda vybraný podniku používá nástroje odbytové politiky správně a efektivně. Praktická část vychází z marketingového průzkumu, makroekonomických a vnitropodnikových dat, na jejichž základě jsou zjištěné skutečnosti konfrontovány se skutečností. Závěr práce je potom věnován konkrétním doporučením pro odbytovou politiku vybraného podniku.
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The Optimization of Company Processes
Kratochvílová, Martina ; Ratičák, Milan (referee) ; Videcká, Zdeňka (advisor)
This diploma‘s thesis named The optimization of company processes is engaged in the most impotant company process – the software creation starting with dealing with customers and ending with handover. The analysis of present process, the proposals of the solutions and the detailed description of chosen solution with economic evaluation are parts of this thesis. Along drafting the emphasis has been posed to fulfil the condition of acceptable costs and the condition of customer friendly solution.
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